Conference Venue

We look forward to meeting you at the Nuance Automotive Forum Detroit 2012.

Nuance is pleased to host the Automotive Forum Detroit 2012 at The Townsend Hotel, a gem of European elegance, tucked away amidst the pleasing parks, sophisticated designer shops and nationally acclaimed art galleries of Birmingham, Michigan.  The Townsend Hotel, a haven for the most discerning travelers, is centrally located at 100 Townsend Street in downtown Birmingham.

Welcome Dinner

The Planterra Conservatory is a unique botanical garden setting boasting architectural features such as European curved trusses, matching indoor koi ponds, a dramatic stone archway and the largest indoor living wall in Michigan.  Completed in 2010, the Conservatory is the result of the redevelopment of Planterra's original circa 1930s greenhouses. Located at 7315 Drake Road in West Bloomfield, Michigan, Planterra is only 30 minutes from downtown Detroit and is convenient to neighboring communities of Bloomfield Hills, Birmingham, Franklin, Farmington, Novi and Commerce Township in Oakland County.

Roundtrip motor coach transportation will be available from The Townsend Hotel for both overnight guests and local attendees. Ample free parking is also available at the conservatory.

Participation at the forum is free of cost; however, participants are personally responsible for travel and accommodation expenses.


Nuance has secured a block of rooms at The Townsend Hotel at the discounted rate of US$209 per night (single occupancy). Please reserve your room by booking online at the following link:

The group rate is available until October 22, 2012 and subject to availability. Please reserve through this link in order to receive the discounted Nuance Automotive Forum rate.
Please note that breakfast, breaks, luncheon and closing reception on November 14, 2012 are provided to all of our Nuance Automotive Forum guests.

Directions to The Townsend Hotel from Detroit Metropolitan Airport:

  1. Take I-94 East to the Southfield Freeway (M-39) North
  2. Follow Southfield Freeway until it turns into Southfield Rd.
  3. Head north on Southfield Rd. until it dead-ends at Maple
  4. Turn Right on Maple
  5. Follow 4 blocks to Pierce and turn Right
  6. Follow 3 blocks to Townsend St. and turn right. The hotel will be directly on the right hand side

The hotel will be on your right hand side.

The address to be entered into your navigation system is: 100 Townsend St., Birmingham, Michigan 48009. Telephone number: 248-642-7900

The Townsend Hotel is just 35 minutes from the Pontiac Oakland County Airport, serving private aircraft, and just 40 minutes from Detroit Metropolitan Airport (DTW) for commercial, national and international airlines. Additionally, The Townsend Hotel is also well served by Bishop International Airport (FNT).

For local attendees, the daily Valet parking rate at The Townsend Hotel is $8.00; overnight Valet parking is $24.00.

We are looking forward to meeting you at the Nuance Automotive Forum Detroit 2012.