Nuance: speech recognition, text to voice, pdf converter, ocr scanning, ocr software, document scanning, call center optimization

News

Resources
Webinars
Events
Image Gallery
Contact PR
Sign Up to Receive News
Request Products for Review
 

New Study from Harris Interactive Finds People Want Proactive, Automated Messaging via Email or SMS

Shows Customer Care is Evolving, as Dictated by the Consumer, and Nuance is Delivering

BURLINGTON, MA, February 5, 2009 — According to a study conducted by Harris Interactive for Nuance Communications, Inc. (NASDAQ: NUAN), consumers are enthusiastic to receive proactive communications, mostly by email or text message. The study shows consumers actually prefer to receive proactive alerts and information, for example when a prescription is ready for pickup or a package waiting at home, from pre-selected or known companies. Harris Interactive, a global leader in custom market research, designed the study to uncover attitudes toward outbound messaging in the United States and to obtain perspective on the current usage, usage preference and how it can help their lives.

Key findings from the Harris study include: 90 percent of consumers surveyed wanted proactive notification for fraud alerts regardless of whether they were opted-in, 61 percent would prefer all proactive outreach, regardless of its urgency, to be via SMS, email or automated call and 83 percent preferred to have general information such as appointment and payment reminders and offers via SMS, email or automated call. As of survey time, the most common outbound messaging service are appointment reminders for things such as doctors appointments or order status for packages, but as consumers become more engaged with electronic communications, the applications for outbound messaging will continue to include other business segments wanting to keep their customers informed.

This data is aligned with Nuance’s strategy of providing end-to-end customer care solutions for enterprises wanting to deliver a superior experience to its customers. With inbound and outbound solutions, as well as an on-device mobile solution, Nuance’s customer care products provide the customer tools to help drive a consistent, user friendly consumer experience at every touch point. With SMS text messaging on the rise and the availability of automated customer service solutions to ease call centers and alert consumers of imperative information, Nuance is well-positioned to ensure that customer service evolves to meet and exceed expectations for consumers as well as the enterprise.

“The survey results from Harris Interactive are especially compelling for enterprises looking to deliver an exceptional experience for their customers and to the reduce costs and burdens of traditional customer services,” said Mikael Berner, SVP and GM of Nuance Enterprise. “With its breadth of solutions, Nuance is able to provide a compelling customer experience, in the preferred way, so enterprises can stay connected with their customers.”

Additional findings include:

  • Age defines acceptance of multimedia
    • 18-29 year olds are high text users, with 65+ preferring voice contact
    • 30-65 year olds are the highest adopters of proactive notification solutions
  • Most respondents would not pay for the convenience of proactive alerts
  • 72 percent of participants in the survey said they have received a proactive email regarding status of a business transaction or personal appointment within the past six months
  • More than 60 percent of responders most recently received an automated customer care call, where only 53 percent received a live agent call
  • Just over one third, or 32 percent had received a proactive alert by SMS or text messaging, reflecting a significant opportunity in the future

The survey was conducted online within the United States by Harris Interactive on behalf of Nuance. There were 617 respondents, all U.S. residents, age 18 or above, who had received some form of proactive communications in the last six months. No estimates of theoretical sampling error can be calculated; a full methodology is available.

A webinar with full survey results is available on-demand on the Nuance website.

About Nuance Communications, Inc.

Nuance is a leading provider of speech and imaging solutions for businesses and consumers around the world. Its technologies, applications and services make the user experience more compelling by transforming the way people interact with information and how they create, share and use documents. Every day, millions of users and thousands of businesses experience Nuance’s proven applications and professional services. For more information, please visit: www.nuance.com.

Nuance and the Nuance logo are registered trademarks of Nuance Communications, Inc. or its subsidiaries in the United States of America and other countries. All other companies or product names are the property of the respective owners

The statements in this press release, relating to future plans or future events or services, are forward-looking statements which are subject to specific risks and uncertainties. These could involve particular market trends, competition factors and other risks described in the documents submitted to the US Securities and Exchange Commission. The actual results, events and services may vary significantly from the forecasts. The reader is warned not to rely on these forward-looking statements without reservation, since these are simply reflections of the current situation.

© 2002-2009 Nuance Communications, Inc. All rights reserved.