|
|
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
| User Benefits |
- Significantly more user-friendly and intuitive interface (more useful, responsive and appealing to users), compared to data-only or speech-only interfaces.
- Simpler retrieval and visualization of information (voice in > visual out).
- Less frustration when speech recognition does not work perfectly (visual feedback and n-best, on-screen disambiguation).
- Improved access to existing speech-activated applications and services (e.g. directory assistance, navigation guides).
|
|
|
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
|
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
| Service Provider Benefits |
- Increase Revenues
Increase ARPU through novel multimodal-enabled service offerings, more natural and appealing to users than existing data-only or speech-only services (e.g. multimodal directory services, navigation and location-based guides, messaging), leveraging new 2.5G billing models to offer enhanced services to subscribers, at incremental monthly fees (or 'per use' fees).
- Reduce Costs
Reduce operational costs of call center-based services (e.g. 411 / directory assistance, customer care) by automating subscriber interactions. Multimodality enables full automation, and eliminates the need for operator fallback by offering the user more appealing and easy-to-use interfaces.
- Increase Customer Satisfaction
Give subscribers applications that they actually want to use through superior multimodal interface usability and efficiency, adding significant value to subscribers' day-to-day activities.
- Increase Competitive Edge
Multimodal offerings create unique branding and multimedia opportunities that allow service providers to differentiate its services and overall offering from competitors.
|
|
|
 |
 |
|
|
|
 |
|