What does your Interactive Voice Response (IVR) system say about your organisation? If it’s like many, it might not make you proud. This is a problem, considering IVRs have now become the top escalation channel for already-irate customers. The infographic below illustrates which IVR traits make today’s consumers phone-slamming mad. If you care about your brand reputation and competitive position, it’s time to rethink your IVR experience.