Nina Virtual Assistant—Omni-channel customer engagement success stories

Australian Tax Office Deploys new virtual assistant.

First of its kind virtual assistant, Alex, launched within Australian Federal Government.

Company profile

The Australian Tax Office (ATO) is the Australian Government’s main revenue collection agency. The ATO administers major aspects of Australia’s superannuation system and acts as custodian of the Australian Business Register.

The ATO is committed to delivering a contemporary digital experience and excellent service to its clients. The ATO has had a strong partnership with Nuance Communications since engaging with their IVR solutions in 2000. Nuance was selected as the preferred vendor due to its proven integration with Genesys (ATO’s contact center solutions provider), alignment with their web blueprint and their potential to align virtual assistant and Natural Language Understanding technology into the ATO’s IVR solution in the future.

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  • Address expectations and preference for online support via digital channels
  • Provide engaging, lower cost support for client services
  • Evaluate virtual assistants for present and future needs
  • Reduce call volumes to contact center


  • Alex engaged in 2M+ conversations within first 18 months
  • 88% first contact resolution rate
  • $9.7M in client red tape reduction savings yearly
  • Contributed towards 8-10% reduction in contact center call volumes
  • Successful lower cost digital engagements


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