When European countries began deregulating utilities, they allowed competition for residential power- and gas customers for the first time. Winning a new customer is expensive. It’s not only necessary to convince the customer to switch utility providers but also to motivate them to enter all the necessary data in order to do so. When customers enter all of the required information by hand, acquisition costs are significantly increased since this manual process is time consuming and error prone. READDY spotted an opportunity for utility companies to help lower their acquisition costs.
Founder and CEO