Multimedia content: Customised rich content and specialised offers omni-channel customer engagement

Personalise online experiences beyond live chat and call

With Nuance multimedia content, you can target visitors with videos, offers and more – and give your customers a truly personalised online customer service experience.

Deliver rich content for personalised engagement

Multimedia content amplifies digital engagements – from enticing customers with a personalised promotion to explaining product features in a video. And with Nuance, your options are endless.

Nuance’s business rule engine provides your consumers with contextual, demographic and behavioural targeted messages. It works as a stand-alone content option, yet it can also enhance assisted interactions – like virtual assistant or live chat conversations – and allow agents to push content or forms for a convenient, efficient engagement with your customers.

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Forrester Research - Good Alone, Better Together: Integrating Chat And Virtual Agents

Forrester: Good Alone, Better Together

Read this report on how integrating chat and virtual agents can help you deliver seamless customer service.

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McKinsey: Winning the expectations game in customer care

McKinsey: Winning the expectations game in customer care

Learn how to adapt your company’s customer engagement strategies to meet rising expectations and capture loyalty.

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Benefits

Targeted

Nuance can help you deliver stand-alone, targeted content to promote products and services to your customers. You can also present rich content within an automated virtual assistant or human-assisted conversation to personalise experiences happening in all digital channels.

Varied

Your customers can watch a video instead of reading through many paragraphs. Fill out a form within the same engagement instead of clicking through several landing pages. Receive a targeted offer that grabs their attention and keeps them on your site. When your brand adds content that customers love, your customers will love your brand.

Timely

Solve customer enquiries faster and more efficiently with contextual, demographic and behavioural targeted messages that personalise the most relevant promotions – at any time during the interaction.

Features

Interactive, integrated, engaging.

Augmented online engagements

A picture is worth more than a thousand words. Display any piece of HTML – videos, offers, discounts, links, forms, promotions or product advertisements – to engage your customers with the right personalised content at the right time.

Stand-alone self-service or live engagement integration

With Nuance, you can offer a personalised experience based on customer behaviour or enhance virtual assistant and live chat engagements with multimedia content like video, promotions and many more.

Interactive experience

Multimedia content is multi-faceted. Help customers find information with FAQs. Offer a great deal. Or educate visitors about why your product is better than the rest. You can even transfer customer information directly from forms to your third-party CRM solution.

Learn how Nuance multimedia content can help you deliver personalised engagements for your customers.

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