Nuance has the technology to offer shoppers in any channel the same level of helpful customer service they expect when they interact with staff in your store. With our omni-channel customer experience approach, you’ll prevent shopping basket abandonment and increase customer engagement regardless of how they shop and where they are in the process.
Online customers are no longer chained to their laptops, and brick-and-mortar customers are no longer limited to the resources in-store. The explosion of smartphone and tablet usage in retail shopping has changed how brands relate to their customers, so brands that want to be industry leaders must have a fully integrated omni-channel customer experience. But no matter how cutting edge a retailer's omni-channel presence is, it is only as effective as its online customer engagement.