Dynamic targeting engine - Track customer behaviour for better customer engagement

Engage the right customers, the right way

The Nuance Targeting Engine helps you engage customers across digital channels with the best interaction – at the best time.

Bring intelligence to life™

Target your customers with optimised digital engagements

Tag, your customers are it. Just one tag is all you need to enable the Nuance Targeting Engine – and engage customers with any of our digital products. The targeting engine empowers your business to track all user behaviour, demographic information, and other website variables, then easily identify optimal engagement opportunities.

The highly flexible tool can also be configured in limitless ways to target the specific needs of any user group. So don’t waste time on complex installations. Deliver superior customer engagement now.

Get our latest resources
Targeting Engine data sheet

Digital product portfolio data sheet

Learn how Nuance can help you target the right visitor with the right message at the right time.

Get it now

Benefits

Engaging customers at every stage

The targeting engine is set up and constantly optimised to meet your business goals – from deflecting calls to reducing site abandonment to increasing self-service adoption. Our experts can help configure goals so that the behaviour of our digital engagement products works for you, regardless of which or how many you want to integrate. All so you can create the best customer engagement possible.

Taking the guesswork out of engagement

Predicting your customer’s next move all comes down to data. With Nuance, you’ll know exactly when and how your site visitors are going to engage. By understanding what’s happening in your digital channels, your organisation can A/B test behaviours, adjust engagement options and make immediate changes. All while constantly optimising conversion and revenue.

Playing the hero for your customers

Keep each customer engagement relevant and non-intrusive by delivering the right mix of self-service and assisted interactions. Your customers will love interacting with your brand because they’ll always find the answer they’re looking for – regardless of which channel they’re using.

Features

Rewrite the rules of digital engagement

Business rule targeting

Our intelligent rules engine leverages real-time analytics and business goals to choose between automated and human-assisted engagements for each conversation – based on user behaviour, profile and live agent availability.

Single-tag deployment

With one tag on your website, you can enable deployment and optimisation of multiple products across pages – without requiring development support after the initial tagging.

Continuous optimisation

The engine enables A/B testing of targeting and design variables, as well as against other engagement solutions, to ensure an optimally performing design.

Applications

What can the targeting engine do for you?

The Nuance Targeting Engine is a powerful tool for your business. By leveraging user data, you’ll be able to develop optimal, cross-channel engagements. Here are just a few applications.

Identify

Identify and engage high-value customers with assisted service; for example, based on the value in their shopping basket and the amount of time spent on your site.

Guide

Ensure that first-time website visitors don’t get lost by using automated engagements that guide users to the information they’re looking for instead of abandoning your site.

Instruct

Enable new customers to utilise their account overview by showing a video that instructs how to manoeuvre through your customer portal.

Learn how the Nuance Targeting Engine can help you optimise customer engagements across digital channels.

Contact us