BNP Paribas Personal Finance optimizes its customer service with a virtual assistant
BNP Paribas Personal Finance Spain launched a pioneering project to increase efficiency in customer service and improve the customer experience.
BNP Paribas Personal Finance Spain set out on a mission to transform and evolve their customer care model to increase efficiency and optimize customer service. This meant embarking on a digital transformation to take advantage of automation and provide their clients with 24/7 access to the information they need.
“ With our virtual assistant project, we seek to achieve the two most important improvements for any customer service model: greater customer satisfaction and increased efficiency. ”
Director of Operational Digital Transformation
BNP Paribas Personal Finance