Call Steering—Omni-channel customer engagement success stories

As part of the business improvement programme, GE Money upgraded its call steering infrastructure from legacy touch-tone technology (DTMF) to an open dialogue interactive voice recognition system (IVR). This would allow customers to describe their needs in their own words, bypassing complex menus and allowing customers to move directly to their destination.

An increase in automated call resolution would reduce the costs relating to the delivery of customer service and improve the total customer experience by freeing up contact center agents to handle complex customer queries.

Leveraging GE Capital’s global relationship with Nuance as its preferred partner for speech technology, GE Money selected Nuance to help deliver a series of contact center innovations in Australia and New Zealand. Nuance worked closely with GE Money throughout the entire project lifecycle, starting with the design of the business case and application build and test, then later, collaborating on rollout and communication strategy.

GE Money employed Nuance consulting, application development and project management services. Nuance delivered its Open Dialogue Call Steering software and developed custom applications in tandem with Viecore, a provider of self-service solutions for customer contact to large enterprises. Nuance acquired Viecore in late 2007.