Reminders matter: Better customer engagement and business results using proactive notifications
We’re living in an era of notifications. Consumers’ experiences with constant reminders from apps and services have evolved their expectations for the companies they do business with. Eighty-four percent of Americans expect – and increasingly rely upon – proactive notifications from businesses because they have become increasingly forgetful due to their growing reliance on digital devices like smartphones to store their memories. This infographic shows you how proactively engaging customers addresses this challenge and offers huge benefits both for consumers and businesses.