There’s no doubt that chatbots and virtual assistants can help retail brands deliver standout shopping experiences. But it’s not as simple as spinning up a basic bot and letting it loose on your customers.
What you’ll need:
1
Your end goal—identify what purchases, shopping recommendations, and order status/returns inquiries will help your customers.
2
Effective conversational experiences—consider how to craft conversations that play to each channel and platform’s strengths.
3
A seamless approach to customer service—configure your chatbot to allow for an easy transition to a live agent.
There are a lot of factors to consider when implementing a digital communication strategy. Download your copy of our ebook today and learn how you can enhance your customer experience and improve your ROI by increasing customer acquisition, driving revenue and reducing churn.